Being locally owned and operated is a proud part of the West Michigan Janitorial story. For over 50 years, we’ve built our reputation serving the West Michigan area with a personal touch. Unlike national franchises, we offer the unique advantage of local ownership — giving our clients dedicated, customized service rooted in our deep connection to the community.
West Michigan Janitorial is owned by Greg Brouwer, who joined the company in 2018 in sales and purchased the company from the previous owners in 2019. Greg has an extensive background in the cleaning and restoration industry, a love for operating and management structures, and a passion for caring for the people this business impacts.
Started in 1969, West Michigan Janitorial began as fledgling janitorial service. Decades of relationship building expanded the company over a large portion of the West Michigan area. Previous owners John and Dana TenElshof designed WMJ to be a personal, friendly business with an open and honest approach. That structure continues to this day.
Our Purpose
We sustainably serve our customers and team, empower them to reach their goals, and deliver an exceptional experience for all.
We’re proudly local, with deep roots in West Michigan.
Unlike national firms with 50+ districts, we focus on building lasting partnerships—and we make each client a top priority.
Longevity – Our experience gives us the power to pivot to changing needs and conditions, and helps us stick around over time.
Capacity – While franchises often tout their size, it is typically independent companies that clean most of the larger, more complex facilities. They usually have greater financial and people resources than their franchise counterparts.
Competitive Pricing – Independently owned companies do not pay franchise fees. Therefore, they can keep costs lower, especially on larger accounts.
Customization – A locally-owned cleaning company does not have to offer a cookie-cutter approach. They can customize the services, systems, and processes to meet your specific needs.
Exceeding clients’ expectations
for over 50 years.
Basic Information
Established in 1969, we are a fully licensed and insured contract janitorial services firm providing services throughout Michigan.
Business Profile
400+ workers across Michigan. Nearly 150 facilities throughout the state. 40+ years in the cleaning industry.
Client Centered Approach to Business
At WMJ every client is treated like a part of our family. And like any family, we support one another.
Our Management
WMJ’s management team possesses over 200 years of experience in management and building services.
Our Cleaning Staff
Our cleaning staff is some of the best in the industry. Thoroughly screened and expertly trained before they can even enter a client’s building.
Commercial Cleaning
Our core business is keeping your facilities clean and in the best shape for smooth operations.
Our Core Values:
Everyone is Important – We treat others with respect
Humble – We are approachable and willing to help
Open and Honest – We give and receive transparent feedback, right away
Determined to Deliver – We show up and stay at it
Our Team
Todd Averill
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Todd Averill
Todd has been with WMJ since 2013 and loves how ownership and upper management provide the tools needed to succeed while also caring for employees as individuals rather than just numbers. Outside of work, Todd enjoys camping, golfing, and exploring wineries and breweries. The WMJ core value he connects with most is “Determined to Deliver.”
Greg Brouwer
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Greg Brouwer
Greg joined WMJ in 2018, drawn by the people and the collaborative spirit that works together to provide a great experience for customers. With a background in the cleaning and restoration industry, Greg finds fulfillment in creating a culture, systems, and processes that care for both customers and team members. In his free time, Greg enjoys spending time with his wife and three kids, camping in Michigan, and staying active through endurance sports. His faith and belief in the dignity of all people align with WMJ’s core value, “Everyone is Important.” He believes we should treat everyone the way we would want to be treated.
Ryan Jacobsen
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Ryan Jacobsen
Ryan, who started at WMJ in 2023, appreciates the positivity of the people he works with and the challenges that come with each day. His passion for serving others through a service-oriented industry resonates with his desire to help both customers and colleagues. Ryan enjoys watching and playing sports, especially baseball and football and values the camaraderie sports foster. He connects deeply with the core value “Everyone is Important,” believing in the importance of each individual’s contributions to WMJ’s success.
Kim VandeVooren
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Kim VandeVooren
Kim has been with WMJ since 2019, bringing over 25 years of HR experience to the team. She has worked in every level of human resources, from assistant to HR department head, and takes pride in serving and encouraging people to grow both professionally and personally. Outside of work, Kim enjoys sports of all kinds, especially those her (now adult) children were involved in. She strongly connects with the core value “Everyone is Important,” emphasizing the importance of teamwork for the company’s success.
Kurtis Fowler
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Kurtis Fowler
Kurtis, who joined WMJ in 2020, thrives on solving challenging problems and making a positive impact on others’ lives. He finds great fulfillment in WMJ’s alignment with his personal values of integrity, collaboration, and innovation and appreciates the opportunity to grow both professionally and personally. Kurtis entered the janitorial industry to create safe, welcoming environments and for the chance to work in a hands-on, practical role where he could see the immediate results of his efforts, something he finds deeply rewarding. Kurtis holds a degree in finance from WMU.
Mattie Goodwin
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Mattie Goodwin
Mattie started working at WMJ in late 2023 and loves the company’s commitment to its values, especially the way it prioritizes people. In her free time, she enjoys running and spending time with her dog. The core value “Everyone is Important” stands out to Mattie, as it reflects WMJ’s emphasis on respect and inclusion for all.
Cathy Quackenbush
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Cathy Quackenbush
Cathy has been part of the WMJ family since 2022 and loves how the company truly believes in its people. In her free time, she enjoys spending time with her family, including her five grandchildren, and visiting the family cabin for trail rides. For Cathy, the core value “Everyone is Important” is a reflection of WMJ’s supportive environment.
Carleton Golder
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Carleton Golder
Carleton has been with WMJ since 2019 and appreciates the caring and compassionate management team. Having grown up with a grandfather in the cleaning business, Carleton knew he wanted to be in a position where he could help others. In his free time, he loves sports, singing on his praise and worship team, and traveling. With over 40 years in the industry, Carleton identifies most with the core value “Everyone is Important.”
Diane (Dee) Smith
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Diane (Dee) Smith
Dee has been with WMJ since 2018, bringing extensive experience in payroll and human resources. Her career has taught her the importance of accuracy and responsiveness, and she takes pride in being a resource for the entire organization. Outside of work, Dee enjoys spending time at her lake cottage with family, boating and fishing, and spoiling her grandchildren. She connects with both “Determined to Deliver” and “Everyone is Important.”
Christopher Reinhart
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Christopher Reinhart
Chris has been with WMJ since 2014 and appreciates the company’s culture and working side-by-side with a team that’s determined to succeed. He initially joined WMJ as an extra job but quickly transitioned into management. In his free time, Chris enjoys camping, aquariums, watching football (Go Lions!), and playing some video games occasionally. He values the core belief that “Everyone is Important,” which guides not only his professional life but his personal life as well.
Empowering Our Team, Supporting Our Community
Through our ‘Hands of Hope’ program, we’ve provided over $20,000 in direct assistance to team members facing unexpected hardships, demonstrating our commitment to caring for those who care for our clients. We believe in empowering people, not just employing them.
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Client Testimonials
We enjoy working with our clients, and they enjoy working with us:
“Responsive to requests and questions. Worked hard to keep staffing in a difficult employment environment.”
Vaughn White Hesperia Community Schools
“I feel like we’re all on the same team to keep our buildings and employees safe, which is the ideal relationship between a customer and vendor.”
Kellie Sisson MSU Grand Rapids Research Center
“When WMJ came on-board, we were continually impressed with the vast improvement of the condition of our building. There was a noticeable, positive difference from when our previous company left
Rebecca Mohrmann MSU College of Human Medicine
Looking for an amazing opportunity? Reach out to us and join our team!
Todd Averill
Greg Brouwer
Ryan Jacobsen
Kim VandeVooren
Mattie Goodwin
Cathy Quackenbush
Carleton Golder
Diane (Dee) Smith
Christopher Reinhart
